cocorone film
Branding + Website
CLIENT
cocorone film
YEAR
SERVICESS
Branding + Website
INDUSTRY
Photography and film
WEBSITE
Overview
cocorone film works across Tokyo and Saitama, and travels further when asked, recording maternity, newborn and milestone days as both photographs and film. The tagline sets the register for everything else: 心の音をカタチに — giving form to the sound of the heart.
Three plans sit side by side: a single session, a celebration day, and a year-long plan that follows a family from pregnancy through to a first birthday.
cocorone film works across Tokyo and Saitama, and travels further when asked, recording maternity, newborn and milestone days as both photographs and film. The tagline sets the register for everything else: 心の音をカタチに — giving form to the sound of the heart.
Three plans sit side by side: a single session, a celebration day, and a year-long plan that follows a family from pregnancy through to a first birthday.
The challenge
The brief came down to one plan. cocorone wanted more families to choose the year-long option — the one that follows a pregnancy all the way to a first birthday — and it was not being chosen often enough.
Underneath that sat a harder question about where enquiries come from at all.
The brief came down to one plan. cocorone wanted more families to choose the year-long option — the one that follows a pregnancy all the way to a first birthday — and it was not being chosen often enough.
Underneath that sat a harder question about where enquiries come from at all.
Approach
We were honest about what a website can and cannot do. A website does not find you clients — Instagram does that work, and we said so. What a website has to do is take someone who has just discovered you and give them enough reason to trust you before they close the tab.
So the site was built for the second half of that journey. Proof, warmth and clarity arrive in the order a first-time parent actually needs them, and the year-long plan is positioned as the natural answer rather than the expensive one.
No blog. cocorone did not want one at this stage, so we did not build one. The trust had to be carried by the pages that already existed, and every one of them ends somewhere that leads to an enquiry.
We were honest about what a website can and cannot do. A website does not find you clients — Instagram does that work, and we said so. What a website has to do is take someone who has just discovered you and give them enough reason to trust you before they close the tab.
So the site was built for the second half of that journey. Proof, warmth and clarity arrive in the order a first-time parent actually needs them, and the year-long plan is positioned as the natural answer rather than the expensive one.
No blog. cocorone did not want one at this stage, so we did not build one. The trust had to be carried by the pages that already existed, and every one of them ends somewhere that leads to an enquiry.
Gallery
