Alternate ending
Alternate ending
Alternate
ending
A branding and website studio in Exeter, working with photographers, videographers and small creative businesses across the UK and Japan.
A branding and website studio in Exeter, working with photographers, videographers and small creative businesses across the UK and Japan.
WORKS
Design built on where your business is heading
Design built on where your business is heading
We bring strategy, visual direction and refined execution together — for people who would rather be doing their actual work than building a website.
We bring strategy, visual direction and refined execution together — for people who would rather be doing their actual work than building a website.
sei photography
Branding + Website
Branding and a website for a Kansai photographer working to one idea: just as you are.
sei photography
Branding + Website
Branding and a website for a Kansai photographer working to one idea: just as you are.
sei photography
Branding + Website
Nukumaru Shashin
Website
A redesign for a documentary family photographer who puts mothers back in the picture.
Nukumaru Shashin
Website
A redesign for a documentary family photographer who puts mothers back in the picture.
Nukumaru Shashin
Website
momoko photography
Branding + Website
A quiet site for a Tokyo photographer working with newborns, births and everyday family life.
momoko photography
Branding + Website
A quiet site for a Tokyo photographer working with newborns, births and everyday family life.
momoko photography
Branding + Website
cocorone film
Branding + Website
A site built to turn discovery into trust, and trust into an enquiry.
cocorone film
Branding + Website
A site built to turn discovery into trust, and trust into an enquiry.
cocorone film
Branding + Website
SERVICES
Two ways to work together
Two ways to work together
Two clear scopes. Every project is quoted around where your business is heading, not from a fixed menu.
01
Branding
Strategy first, then the mark. We decide who the brand is for and what it has to say before a single logo is drawn.
Brand strategy
Logo and identity
Brand guidelines
01
Branding
Strategy first, then the mark. We decide who the brand is for and what it has to say before a single logo is drawn.
Brand strategy
Logo and identity
Brand guidelines
02
Website
Built in Framer, structured around how enquiries actually turn into bookings, and handed over so you can run it yourself.
Site strategy
Framer build
Training and handover
02
Website
Built in Framer, structured around how enquiries actually turn into bookings, and handed over so you can run it yourself.
Site strategy
Framer build
Training and handover
About us
About Alternate Ending
About Alternate Ending
A different ending for photographers who'd rather be shooting.
A different ending for photographers who'd rather be shooting.
Alternate Ending is a small studio in Exeter, working with photographers, videographers and small creative businesses across the UK and Japan. We start with where your business is heading, not with the logo, and every decision comes with a reason you can say out loud.
Alternate Ending is a small studio in Exeter, working with photographers, videographers and small creative businesses across the UK and Japan. We start with where your business is heading, not with the logo, and every decision comes with a reason you can say out loud.
+
Years of experience
+
Projects completed
Languages, English and Japanese
OUR APPROACH
A clear path from first call to launch.
A clear path from first call to launch.
You always know what happens next, what we need from you, and when.
01
Prepare
You fill in the worksheet kit. Everything is gathered before the clock starts.
01
Prepare
You fill in the worksheet kit. Everything is gathered before the clock starts.
01
Prepare
You fill in the worksheet kit. Everything is gathered before the clock starts.
02
Strategy
A session on where the business is heading, who it is for, and what the site has to do.
02
Strategy
A session on where the business is heading, who it is for, and what the site has to do.
02
Strategy
A session on where the business is heading, who it is for, and what the site has to do.
03
Design
We design and build, with two rounds of revisions and a reason behind every choice.
03
Design
We design and build, with two rounds of revisions and a reason behind every choice.
03
Design
We design and build, with two rounds of revisions and a reason behind every choice.
04
Launch
Domain, SEO and testing. Then we train you to run it yourself.
04
Launch
Domain, SEO and testing. Then we train you to run it yourself.
04
Launch
Domain, SEO and testing. Then we train you to run it yourself.
KIND WORDS
Trusted by photographers in the UK and Japan.
Trusted by photographers in the UK and Japan.
Photographers who now spend their time shooting instead of wrestling with a website.
It was way beyond what I imagined — I’m truly, truly happy! Alice listened so carefully and understood what I wanted to express. The process was clear and easy to follow, and her video explanations gave me so much confidence. Thanks to her, the whole experience felt warm, thoughtful, and smooth from start to finish.I’m endlessly grateful!
It was way beyond what I imagined — I’m truly, truly happy! Alice listened so carefully and understood what I wanted to express. The process was clear and easy to follow, and her video explanations gave me so much confidence. Thanks to her, the whole experience felt warm, thoughtful, and smooth from start to finish.I’m endlessly grateful!
It was way beyond what I imagined — I’m truly, truly happy! Alice listened so carefully and understood what I wanted to express. The process was clear and easy to follow, and her video explanations gave me so much confidence. Thanks to her, the whole experience felt warm, thoughtful, and smooth from start to finish.I’m endlessly grateful!
Working with Alice was effortless. She redesigned my site so it finally reflects who I am and what I do — simply and beautifully. Everything felt easy, thoughtful, and full of care. I'm so happy with how it turned out!
Working with Alice was effortless. She redesigned my site so it finally reflects who I am and what I do — simply and beautifully. Everything felt easy, thoughtful, and full of care. I'm so happy with how it turned out!
Working with Alice was effortless. She redesigned my site so it finally reflects who I am and what I do — simply and beautifully. Everything felt easy, thoughtful, and full of care. I'm so happy with how it turned out!
It was way beyond what I imagined — I'm truly, truly happy! Alice listened so carefully and understood what I wanted to express. The process was clear and easy to follow, and her video explanations gave me so much confidence. Thanks to her, the whole experience felt warm, thoughtful, and smooth from start to finish. I'm endlessly grateful!
From the very beginning, the entire process felt smooth, clear, and genuinely collaborative. Professional, thoughtful, and incredibly reliable. I highly recommend working with Alice.
It was way beyond what I imagined — I'm truly, truly happy! Alice listened so carefully and understood what I wanted to express. The process was clear and easy to follow, and her video explanations gave me so much confidence. Thanks to her, the whole experience felt warm, thoughtful, and smooth from start to finish. I'm endlessly grateful!
From the very beginning, the entire process felt smooth, clear, and genuinely collaborative. Professional, thoughtful, and incredibly reliable. I highly recommend working with Alice.
It was way beyond what I imagined — I'm truly, truly happy! Alice listened so carefully and understood what I wanted to express. The process was clear and easy to follow, and her video explanations gave me so much confidence. Thanks to her, the whole experience felt warm, thoughtful, and smooth from start to finish. I'm endlessly grateful!
From the very beginning, the entire process felt smooth, clear, and genuinely collaborative. Professional, thoughtful, and incredibly reliable. I highly recommend working with Alice.
PRICING
Choose the scope that fits your project.
Choose the scope that fits your project.
Clear scopes for branding, a website, or both together.
Custom projects
Need a different scope? We'll put together a tailored proposal for your project.
Branding
For a brand that can explain itself.
£1,500
Brand strategy session
Persona and customer journey
Logo, colour and typography
20–30 page brand guidelines
2 revision rounds
Branding
For a brand that can explain itself.
£1,500
Brand strategy session
Persona and customer journey
Logo, colour and typography
20–30 page brand guidelines
2 revision rounds
Website
For photographers who need one clear link.
£2,500
Up to 5 pages
Framer build and CMS
Contact form and SEO setup
Training and handover
2 revision rounds
Website
For photographers who need one clear link.
£2,500
Up to 5 pages
Framer build and CMS
Contact form and SEO setup
Training and handover
2 revision rounds
Explore our FAQs
Explore our FAQs
Answers about process, pricing, timelines, and what we need from you.
Answers about process, pricing, timelines, and what we need from you.
Do I write the copy?
Do I write the copy?
Are there other costs?
Are there other costs?
What if things change later?
What if things change later?
I'm not tech-savvy.
I'm not tech-savvy.
Should I find photos?
Should I find photos?
Will you bring me more clients?
Will you bring me more clients?
How long does it take?
How long does it take?
Can we work in Japanese?
Can we work in Japanese?
LET'S WORK TOGETHER
Have a project in mind?
Have a project in mind?
Tell us about your project, timeline, and goals. We'll get back to you within 1–2 business days.
